Before advertising, NO high school diploma. I spent years selling sweaters to the toughest critics in Seoul. People in Dongdaemun market don't care about your design degree; they care if it moves. Selling clothes to those who don't care is where I learned that great ideas can’t just look pretty—they have to sell. I weaponized that raw, that wild, chaotic hustle for fine art and graphic design. Now I build campaigns that don't fit into boxes, because they probably ran for the hills. Craft is required. Strategy is mandatory.

Nomadic hustle is life. Let's build something wild.

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