Client: Gorilla Glue
Gorilla Glue was never made to become part of your routine. It was made to end the problem so completely that you never think about it again.
Used once, then left behind, it becomes the product you stop looking for because it already did its job too well.
That is what makes it unforgettable: a product engineered to be forgotten.
The "99% Full" Marketplace
We hijack the universally recognizable format of secondhand marketplaces (like Facebook Marketplace or eBay). We transform wild posters and subway screen doors into giant, literal screenshots of people desperately trying to sell their "used" Gorilla Glue.
Selling a used product as "brand new" isn't a scam here. It's the ultimate product demonstration.
The Boring Ad
We utilize non-skippable 30-second ad spots (on platforms like Hulu, Netflix, and YouTube) to force the audience to endure the exact same boring limbo that the glue does. By leveraging the ad format's mandatory waiting period, we validate the product's strength through extended inactivity.
