Client: Google

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Google Cloud : Cloud Look Book

The fashion industry produces 92 million tons of textile waste annually, with 30% of clothes remaining unsold. That's why Google Cloud is partnering with H&M to reduce textile waste by re-selling unsold stocks.

When H&M stores images of unsold clothes in the cloud server, the cloud AI can automatically combine the current 2025 collection lookbook with previous stock. In other words, this partnership allows H&M to sell unsold stocks without creating multiple photoshoot productions.

Cup mockup design
If you scan the QR code so that you can see the player's game right away, there is a player's game schedule underneath.

Print Design

In App Design

The Starbucks icon near the stadium where each player plays will be changed to the player's face.

Merchandising Design

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Google Cloud : Cloud Look Book

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Vaseline : Blue Shield