Client: Marshall

Worked at Wieden+Kennedy

Directed by Zhong How

Collaboration Artist FCCK

Featured in Yahoo, T3, PAUSE Magazine,JUICE Online, Hype MY, The Rakyat Post, Tipss.my and more…

LIVE UNBRIDLED

A Lunar New Year Campaign for Marshall

Chinese fans already nickname Marshall '马' (Horse), so we didn't borrow a traditional zodiac sign—we hijacked the holiday to celebrate our own name. Rejecting safe, red-and-gold Lunar New Year clichés, we teamed up with artist FCCK to unleash "Live Unbridled." We turned a quiet family tradition into a visual stampede of untamed, unrestrained energy across our products and platforms. It was an unapologetic statement: true respect for the culture doesn't mean playing it safe, it means staying loud.

Our horse is unrestrained and untamed. It’s unbridled

NOT A ZODIAC. A RIOT.

To Marshall, the Year of the Horse isn’t a polite tradition. It’s energy that refuses to be contained. Our horse is unrestrained, untamed, and completely unbridled. We didn't draw a holiday symbol—we created a visual stampede meant to amplify the world, not just decorate it.

The Co-Conspirator: FCCK

FCCK isn’t a corporate illustrator; he’s the visual pulse of China’s underground vinyl and local music scene. He doesn’t play it safe, which is exactly why we trusted him to tear apart polite holiday traditions. Colliding raw illustration with typographic chaos, he didn't just decorate our products—he weaponized them. We didn’t hire him to paint a pretty Lunar New Year greeting; we brought him in to start a riot.

Born in Chaos

Sterile photo studios are for brands that play it safe. We documented FCCK’s creative process exactly as it is: messy, loud, and completely unbridled. Marshall wasn't placed in the room as a prop; it was the engine fueling his visual riot. Because you can’t create loud art without a catalyst that screams back.

A Synchronized Riot

We didn't just ship limited-edition speakers; we exported an unbridled attitude. Handing the keys over to local provocateurs, we ignited underground pop-ups across New York, Paris, Seoul, Shanghai, and Bangkok. They didn’t host polite corporate launch parties—they hijacked their own cities, turning our amps into local weapons of mass creation. This wasn’t a localized marketing activation; it was a synchronized global rebellion against safe traditions.

SEOUL

SANGHAI

COOL ROCK STARS

PARIS

NYC

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